Debenhams launches modest-wear fashion range
***UPDATE: Nazmin Alim: Founder & Creative Director of Aab will be sharing her expert tips and experience at London Muslim Lifestyle Show 2017. At 2pm on Saturday 15th April, Olympia London, in the seminar 'HOW TO BE A GLOBAL BRAND' - hosted by Modanisa. All seminars are included FREE of charge with show entry tickets. Get your tickets here****
British retail giant Debenhams has announced a new collaboration with Aab, an international women’s modest clothing brand.
This May will see a full modest-wear range from Aab launch in 14 Debenhams stores in globally including U.A.E, Kuwait, Saudi Arabia and in Asia Pacfic.
The collection will also roll out to Debenhams UK flagship store in Oxford Street, who will be one of several stores across the UK, including the Bullring in Birmingham, the Trafford Centre in Manchester and Leicester, and Westfield in Shepherd’s bush to host Aab pop-up shops,
"We are delighted to introduce the Aab range to our international and select UK stores. " said Debenhams international trading director Jeanette Whithear. "Adding the high quality fashion range to our product mix enables us to offer collections that are highly relevant in both international markets and to our domestic customers and is a step closer to creating a product offer that caters for broader customer needs."
Nazmin Alim who founded Aab almost a decade ago said: “We started Aab as a label that redefined modest fashion and one that caters for everyday modern wardrobe staples that are thoughtfully designed with the highest quality.
The partnership with Debenhams opens up some very exciting opportunities for us. Debenhams is a quintessentially British department store and among the few department store brands with a truly global reach. With its international stores in prime retail locations, this partnership places Aab in front of our target markets in the Middle East and Asia Pacific, which aligns perfectly with our vision and future growth.
Modest wear is one of the fastest growing areas in the fashion industry, with the latest Global Islamic Economy report forecasting it to be worth $327bn by the year 2020.